Differentiate Yourself
Imagine sitting in a lobby, nervously waiting for the interview of your dreams. You look around and realize that everyone else waiting:
- Graduated from top nursing schools.
- Has years of experience in the specialty you’re aiming for.
- Boasts impressive accomplishments like impacting patient care, opening new facilities, and serving on boards.
They are all highly qualified, just like you. So, what sets you apart? What’s your Unique Selling Point (USP), and how will it benefit your future care team?
Stand Out From the Crowd of Experts
The number #1 strategy most job seekers overlook is differentiating their Unique Value Proposition (UVP) from other qualified candidates. Your competition isn’t the underperformer with a poorly-crafted resume and subpar communication skills. It’s the individual who is smart, articulate, and highly accomplished.
To stand out, you need a comprehensive strategy that effectively communicates your value from the resume stage all the way through the interview and follow-up. This involves projecting a consistent, compelling message about the exceptional care, satisfaction, and value you bring to the table.
Deep-Dive Analysis
So how do you identify and articulate your unique value proposition? Here’s a step-by-step guide to help you through this introspective process:
- Why would an employer hire me over other nurses?
- What is my unique value, and how will it impact my future employer?
- What guarantees can I offer my future employer?
- What past experiences can validate my personal brand or unique value proposition?
- Is my message consistently and persuasively delivered across all my self-marketing channels (resume, cover letter, interviews, online profiles, self-published content)?
For more advice on building a strong, unique nursing resume, you might want to consult resources provided by the American Association of Colleges of Nursing.
Employers Want the Best
The hiring landscape is increasingly competitive. Just like you want to get the most value for your money when making a purchase, employers aim to get the most value from their hires. Your unique value proposition is what makes you an investment worth making for any healthcare institution.
Check out our article on top nursing resume writers
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