With so many qualified candidates utilizing LinkedIn to grab the attention of recruiters and hiring managers, what can YOU do to stand out from the crowd??
Let’s get right to it. Shall we?
#1 – Profile Picture
Profiles with no pictures are ignored (because they are boring). Please place a picture on LinkedIn. Stop procrastinating, get a nice headshot, Photoshop it just a bit if you must, but get one pronto! I recommend warm, earthy tones, to help your profile pop in the sea of mundane, black attire.
Choose a picture that zooms in on your attractive face, smile, polish your look, choose a clean and well-lit background, and please make sure you are the only one in the picture (no family members, no one else in the background and definitely no pets).
#2 – Include a Tagline in the “Headline” Section
Most LinkedIn users will list their most recent job title in this area since this is what populates by default. This is a huge mistake as the Headline section not only is a great keyword section, helping you gain better traction on LinkedIn, but because this is excellent real estate (ROI). Use this Headline section to make a strong impression and offer value to your network.
Examples of Nursing Keywords: RN; LPN: Clinical Skills; Healthcare Administrator, Patient & Family Rapport, Patient Assessment, Planning, Implementing, and Evaluating.
#3 – Customizing the URL
Instead of using the default LinkedIn URL, create a customized link address. If your name is already taken, consider adding a job title or keyword at the end of your name.
For example: www.linkedin.com/in/janeweissregisterednurse
#4-Repurpose the Resume Profile on LinkedIn as a Summary
LinkedIn is a social networking site. While it also has become the #1 social media site that recruiters and hiring managers go to and scout for top candidates, it is still about your connections. Therefore, your LinkedIn Summary section should be network ready. That means it must be friendlier, more concise, and more relatable than your resume. Another reason why you should not repurpose your resume on LinkedIn is that YOU MUST create a reason for recruiters and hiring managers to contact you. If your resume is not on LinkedIn, well, that is a really good reason to contact you. Would you agree?
#5 – Customize your Profile
While I understand your attempt to keep certain information confidential, the idea behind developing an online presence is so that others find you. This is going to be pretty difficult if you are not allowing search engines, like Google, to index your profile. The solution is to make your LinkedIn profile partially available and then conceal the rest.
Here is how: Go to “Customize You Public Profile” section and click on “Make my profile visible to everyone.” Then carefully check the areas you would like to reveal. I suggest the following Basics (name, industry, location, number of connections), picture, headline, summary and skills.
The rest can be disclosed to your contact once you have approved him/her as a connection. Remember that because you are NOT going to place your entire resume online, you won’t have too many details of concern.
#6 – Personalize the “Additional Info” Section
Remember that this profile should be friendlier, welcoming, and inviting. While I would leave any personal interests off the resume, this area is great for your online networking activities.
While LinkedIn does not have a spellcheck feature, you must still create an error-free profile. Believe me, it can happen to the best of us. Here is what I like to use when I help my clients with LinkedIn. I recommend you use the Google Chrome Browser which has an integrated spellcheck feature.
Here is how to add spellcheck to your Internet Explorer though I find it more cumbersome:
Please use this post as a checklist and REVAMP your LinkedIn profile today!